What is Pageview?

Pageviews are one of the most basic metrics in web analytics. If one person visits your homepage, clicks to the pricing page, goes back to the homepage, and then visits the blog — that's four pageviews from one visitor in one session.

It's important to distinguish pageviews from related metrics. Unique pageviews count each page only once per session, so the example above would show three unique pageviews (homepage counted once). Sessions count the entire visit as one unit. And unique visitors count distinct people, regardless of how many pages they view.

Pageviews are useful for understanding which content gets the most traffic, but they can be misleading on their own. A page with high pageviews might be popular, or it might just be in the navigation path to somewhere else. Combine pageview data with time on page, scroll depth, and next-page analysis to understand whether visitors are actually engaging with the content.