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Trfyx vs Microsoft Clarity
Microsoft Clarity is a free session recording and heatmap tool. Trfyx is a paid analytics platform with replay and revenue attribution. Here is how they compare.
TL;DR
Microsoft Clarity is a free tool for session recordings and heatmaps with unlimited data. Trfyx is a paid web analytics platform that includes session replay, funnels and revenue attribution. Clarity is a behaviour add-on; Trfyx is a full analytics dashboard.
| Topic | Trfyx | Microsoft Clarity |
|---|---|---|
| Web analytics | Full analytics dashboard: visitors, pageviews, sources, pages, locations, devices, and real-time data. | No traditional web analytics. Clarity shows a behaviour dashboard (dead clicks, rage clicks, scroll depth) but not traffic sources or visitor counts. |
| Session replay | Built-in recordings with text and element masking. | Unlimited session recordings at no cost. Includes smart playback and rage-click detection. |
| Heatmaps | Heatmaps are not a built-in Trfyx feature. | Click and scroll heatmaps on every page, included free. |
| Revenue attribution | Connect Stripe or Shopify and see revenue by traffic source and campaign. | Not available. Clarity does not track revenue, conversions or traffic sources. |
| Funnels | Multi-step funnels with drop-off analysis. | No funnel analysis. Clarity focuses on session-level behaviour, not conversion flows. |
| Bot detection | AI crawlers and bots are split out from human traffic, with per-bot page breakdowns. | Clarity filters out bot traffic from recordings automatically. |
| Data ownership | EU-hosted. No third-party data sharing. One first-party cookie. | Free product owned by Microsoft. Data is processed on Microsoft infrastructure. Clarity's terms allow Microsoft to use aggregated data to improve its products. |
| Price | Paid, from $9/month with a 20-day free trial. | Completely free with unlimited sessions and no traffic caps. |
When to choose Trfyx
Choose Trfyx when you need a complete analytics platform — traffic, funnels, user identification and revenue attribution — with session replay included. It is a single tool that replaces Google Analytics and adds replay on top.
When to choose Microsoft Clarity
Choose Microsoft Clarity if you want free, unlimited session recordings and heatmaps and already have a separate analytics tool. It is hard to beat for budget-conscious teams that only need qualitative behaviour data.
Switching from Microsoft Clarity
Clarity and Trfyx solve different problems. If you are adding Trfyx, you can keep Clarity running for its free heatmaps, or drop it if Trfyx's session replay covers your needs.
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